Chicken Scratch or Swiss Embroidery?

While I was looking for some inspiration for Pam Kellogg's teatowel challenge, and was leafing through a small book called "Easy To Embroider" by Anna Griffiths, I was astonished to find four pages devoted to what everyone here refers to as Chicken Scratch! To quote the first paragraph: This clever but simple technique - called Swiss Embroidery - is both pretty and practical. Here it is used for a table mat, but it can be used to decorate all kinds of household articles made of gingham. I have scanned the first two pages, then a close-up of the first page giving the instructions, but as you will see, I didn't do a very good job. I couldn't figure out how to rotate the scan so it would appear here the right way up, and as well as that, it isn't very clear - sorry! But I was quite excited to find this in one of my books, so I had to at least try! The book was published in 1991 by Anaya Publishers, London.